Privacy Policy
PRIVACY POLICY
Last updated: July 2026
Audrey & May Charleston operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a personalized shopping experience.
Audrey & May Charleston is a trading name of Aurelle Boutique Group Limited and uses Shopify to provide the Services to you.
This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit or use our Services, make a purchase or another transaction, or otherwise communicate with us.
If there is any conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of personal information.
Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood how your personal information is collected, used, and shared.
PERSONAL INFORMATION WE COLLECT
When we refer to "Personal Information," we mean information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual. Anonymous or aggregated information that cannot reasonably identify you is not considered Personal Information.
Depending on how you interact with our Services and subject to applicable law, we may collect the following categories of Personal Information:
- Contact information (name, billing address, shipping address, telephone number, email address)
- Payment information (payment confirmations and transaction details)
- Account information (username, preferences, account settings)
- Transaction information (orders, shopping cart contents, returns, exchanges)
- Customer support communications
- Device information (IP address, browser type, device identifiers)
- Usage information (website activity, browsing behavior, interactions with our Services)
SOURCES OF PERSONAL INFORMATION
We may collect Personal Information:
- Directly from you
- Automatically through our website using cookies and similar technologies
- From our service providers
- From business partners or third parties where permitted by law
HOW WE USE YOUR PERSONAL INFORMATION
Providing Our Services
We use your Personal Information to process orders, payments, shipping, returns, exchanges, account management, and to personalize your shopping experience.
Marketing & Advertising
We may send promotional emails, SMS messages, and display personalized advertisements based on your preferences and interactions with our Services.
Security & Fraud Prevention
We use Personal Information to detect fraudulent activity, verify transactions, prevent abuse, and protect our customers and business.
Customer Support & Communication
We use your information to respond to inquiries, provide customer support, and communicate regarding your orders or our Services.
Legal Compliance
We may process your Personal Information to comply with applicable laws, enforce our policies, resolve disputes, and protect our legal rights.
SHARING OF PERSONAL INFORMATION
We may share your Personal Information:
- With Shopify and our service providers, including payment processors, logistics providers, IT providers, and customer support partners
- With marketing and advertising partners
- With your consent or at your direction
- Within our corporate group and affiliated companies
- Where required by law or in connection with a merger, acquisition, sale of assets, or other business transaction
SHOPIFY
Our Services are hosted by Shopify, which may process Personal Information in order to provide and improve its services.
For more information about Shopify's privacy practices, please visit:
https://privacy.shopify.com/en
THIRD-PARTY WEBSITES
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any Personal Information.
CHILDREN'S PRIVACY
Our Services are not intended for children.
We do not knowingly collect Personal Information from children. If you believe that a child has provided Personal Information to us, please contact us so that we can delete such information where required by law.
DATA SECURITY & RETENTION
While we implement reasonable security measures to protect your Personal Information, no method of transmission or storage is completely secure.
We retain Personal Information only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.
YOUR RIGHTS
Depending on your place of residence, you may have certain rights regarding your Personal Information, including:
- The right to access your Personal Information
- The right to correct inaccurate Personal Information
- The right to request deletion of your Personal Information
- The right to receive a copy of your Personal Information
- The right to manage your marketing preferences
Residents of the European Economic Area (EEA) or the United Kingdom may also have the right to:
- Object to certain processing activities
- Request restriction of processing
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details below.
CONTACT INFORMATION
Trading Name
Audrey & May Charleston
Operating Company
AURELLE BOUTIQUE GROUP LIMITED
Company Registration Number
80774728
Registered Office
FLAT 2304, 23/F HO KING COMMERCIAL CENTRE
2–16 FA YUEN STREET
MONG KOK
HONG KONG
Customer Support
COMPLAINTS
If you have questions or concerns regarding this Privacy Policy or our handling of your Personal Information, please contact us using the information provided above.
Where permitted under applicable law, you may also have the right to lodge a complaint with your local data protection authority.
INTERNATIONAL DATA TRANSFERS
Your Personal Information may be transferred to and processed in countries outside your country or state of residence.
Where required by applicable law, we implement appropriate safeguards, including contractual protections and other legally recognized transfer mechanisms, to protect your Personal Information.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
The most current version will always be available on this page, and your continued use of our Services after any updates constitutes acceptance of the revised Privacy Policy.